The Payless Experiment

Source: CBS Philly

The discount shoe maker company PAYLESS created a boutique "Palessi," which convinced some big Los Angeles based "fashion influencers" to pay inflated prices for the non-designer shoes.

Literally Payless showing how Capitalism Works In the World. These Bigger brands come for your pocket in such a way just because of their fancy name and some super fancy celebrities endorsing them. Checkout the Video Below:

Absoultely brilliant marketing by Payless !

Payless: Payless.com