NBCUniversal has brought Hollywood star Matt Damon on board to promote its coverage of the 2026 Milan Cortina Winter Olympics. Damon narrates and appears in the campaign video titled Our Games, which celebrates the journey of athletes and the spirit of the Winter Games in northern Italy. The teaser is set to air during NBCUniversal’s first Olympic primetime broadcast on February 7 and will also feature in the Super Bowl pregame show, creating excitement for the upcoming Games.
The campaign also connects with Damon’s role in the upcoming Christopher Nolan film The Odyssey, linking the themes of endurance and perseverance in both cinema and sport. NBCUniversal describes this collaboration as a unique way to bring Olympic stories to life, combining emotion and storytelling to engage viewers across broadcast, digital, and social platforms.
This initiative is part of NBCUniversal’s broader strategy to highlight the Winter Olympics through celebrity voices and immersive content, reinforcing the network’s commitment to delivering compelling coverage to audiences around the world.
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