The landscape of film and television production in the United States is undergoing a noticeable shift. States like New Jersey, New York, and Illinois are seeing steady gains in production activity, while California, long considered the undisputed heart of Hollywood, is facing growing competition and a gradual loss of ground. This change reflects broader economic realities, evolving incentive structures, and the changing needs of studios and creators.
New Jersey has emerged as one of the biggest beneficiaries of this transition. Once overshadowed by its neighbor New York, the state has positioned itself as a serious production hub by offering generous tax incentives and investing heavily in studio infrastructure. Large soundstage developments and long term commitments from major studios have attracted both television series and feature films. Its proximity to New York City also allows productions to tap into an established talent pool while keeping costs lower than traditional New York shoots.
New York itself continues to remain strong, especially in television production. While the city has always been a popular filming destination, renewed policy focus and competitive tax credits have helped sustain growth. Productions are increasingly choosing to stay local rather than moving elsewhere, thanks to a combination of experienced crews, iconic locations, and supportive state programs that aim to keep the industry thriving.
Illinois, led largely by Chicago, has also made meaningful gains. Long running television shows and a growing reputation as a reliable production base have boosted the state’s numbers. Competitive incentives and streamlined permitting processes have made it easier for producers to commit to filming in the region. As a result, Illinois is no longer seen as an occasional alternative but as a consistent player in the national production ecosystem.
California’s challenges stand in contrast to these gains. High production costs, labor expenses, and competition from states with more aggressive incentives have pushed some projects to look elsewhere. Although California remains home to unmatched talent, post production facilities, and industry leadership, its dominance is no longer guaranteed. The state has responded by expanding its tax credit programs, but the impact has so far been mixed as producers continue to weigh costs carefully.
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