Instagram’s 2025 Year in Review highlights the trends and moments that captured the attention of users across India. Cricket remained a central force in pop culture with major events such as India’s Champions Trophy victory generating widespread excitement online. Viral moments like the Royal Challengers Bangalore chant “Ee Sala Cup Namdu” kept fans engaged long after the tournament while the retirement of Virat Kohli from Test cricket and the Indian women’s team winning the World Cup added to the year’s memorable sporting narratives.
Beyond sports, Instagram reflected a growing global influence of Indian culture. Artists and celebrities gained visibility on international stages and traditional fashion items like Kolhapuri chappals drew attention from luxury brands. Indian users actively participated in global conversations around music tours, celebrity moments, and other trending topics while sharing content that highlighted local culture and traditions.
Nostalgia was another major trend in 2025 as users revisited films, music, and characters from previous decades. The lo fi aesthetic became popular among younger users, blending vintage visuals with modern reels and carousels. These posts often combined old cultural references with contemporary viral moments, creating a unique visual language that resonated with audiences.
The review also highlighted the role of viral micro moments and personality driven content. Dance trends, humorous clips, and snippets from business and entertainment shows were widely shared, reflecting how everyday experiences and relatable content drove engagement on the platform.
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