IWC Schaffhausen has brought an exciting interactive experience to DLF Emporio in New Delhi giving visitors the chance to feel the adrenaline of Formula One racing without leaving the city. The luxury Swiss watch brand has set up a professional grade racing simulator that allows participants to step into a cockpit and test their reflexes and racing skills in an immersive environment. This pop up event combines the excitement of high speed racing with a showcase of IWC’s precision crafted timepieces highlighting the brand’s long standing connection to motorsport.
Participants can experience realistic driving sensations in the simulator including responsive steering haptic feedback and a detailed cockpit that mimics the feeling of being on a professional race track. While it is a virtual experience it offers a convincing sense of speed and challenge letting enthusiasts understand the concentration and skill required to pilot a Formula One car. Visitors can take on the track and compete against themselves or others in a unique and thrilling way that goes beyond watching races on television.
The IWC event runs until January 24 2026 and has attracted motorsport fans as well as watch enthusiasts who appreciate both performance and craftsmanship. Alongside the simulator the showcase features a curated selection of IWC Pilot’s Watches including special editions associated with Formula One teams emphasizing the brand’s connection to precision and racing heritage. Availability for simulator sessions is limited and interested participants are encouraged to book their slots early to ensure they can take part in the experience.
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