Mexico’s film industry is set for a significant boost following the announcement of a new 30 percent tax incentive designed to attract productions and strengthen local filmmaking. The initiative has received strong backing from actress and producer Salma Hayek and Mexican President Claudia Sheinbaum, who presented the measure as a strategic investment in culture and economic growth.
The incentive offers a tax credit of up to 30 percent on qualifying production expenses incurred within Mexico. It is structured to benefit a broad range of audiovisual projects including feature films, television series, streaming productions, documentaries, and animation. By tying eligibility to local spending requirements, the policy aims to ensure that the financial impact directly supports Mexican crews, technical professionals, creative talent, and service providers.
Hayek, one of Mexico’s most internationally recognized film figures, praised the initiative as a long awaited step toward making the country more competitive in the global production landscape. She emphasized that Mexico possesses world class talent, diverse filming locations, and a strong creative tradition, but often loses projects to other territories offering more aggressive financial incentives. According to her, the new measure could help reverse that trend and encourage both domestic and international studios to choose Mexico as a primary production hub.
President Sheinbaum framed the policy as part of a broader cultural and economic development strategy. She highlighted the role of cinema not only as entertainment but also as a vehicle for national identity, job creation, and international visibility. The administration expects the tax incentive to generate increased investment, stimulate tourism linked to filming locations, and create long term employment opportunities within the audiovisual sector.
The move places Mexico in closer competition with other countries that have successfully leveraged tax credits to build thriving production industries. In recent years, governments around the world have used similar incentives to attract major studio projects and streaming platform originals. By implementing a 30 percent credit, Mexico signals its intention to be a serious contender in this highly competitive environment.
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