Universal Music Group U.K.’s Globe division is increasingly focusing on scripted content through its Globe Originals initiative. The goal is to make music an integral part of storytelling rather than an afterthought. By developing films and television projects from the ground up, Globe is creating opportunities for artists to contribute creatively beyond traditional music roles.
Globe Originals has collaborated on a variety of projects including documentaries, scripted films, and television series. This approach allows artists to influence the emotional core of a story while exploring roles such as composers, actors, and creative producers. Partnerships with notable filmmakers and producers are helping to bring music driven stories to global audiences.
The division is also emphasizing multi hyphenate talent. Artists with diverse creative skills are encouraged to participate in the development of content where music is central to the narrative. This strategy responds to the growing demand for music driven storytelling across streaming platforms and positions UMG at the forefront of entertainment innovation.
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